Adventure Awaits Conference Branding
Adventure Awaits encourages exploration in all aspects of life.
From the journey our taste buds take us on to the path our feet lead.
In the video above, Fresh Idea’s team members from across the company gather for the inaugural Adventure Awaits 2020 Conference at Big Cedar Lodge in Branson, Missouri. It was an opportunity to connect with colleagues; as well as to learn and experience new trends in the culinary world. This video gives you a taste of how the company marked twenty years together!
LOGO SPECIFICATIONS
The logo, word-mark, and symbol set the tone for the visual identity of the Adventure Awaits Conference. Particular importance was placed on incorporating culinary and adventure symbolism to ensure that the brand is a visual of what to expect at the conference.
The hot air balloon contains elements of the globe on the balloon to symbolize adventure and travel. The basket is represented by a pot to incorporate the culinary aspect. The flame is the connection between the two. The mountains were added to create movement and draw the eye upwards.
PATTERNS
Custom patterns and shapes were created to incorporate in designs throughout the conference.
COLOR PALETTE
Adventure Awaits utilizes bold earth tones. An earthy color scheme is inviting, friendly and visually appealing.
The color palette consists of the following of the Pantone+ CMYK Coated collection:
Pantone 110
Pantone 546
Pantone 1788
Pantone 168-7
TYPOGRAPHY
The Adventure Awaits concept utilizes the following typeface collection:
Budidaya Regular & Italic
Amatic Regular & Bold
Neue Haas Grotesk
