TransAct Mobile Ordering App Launch
In my time at Fresh Ideas’, the team at Maryville University Director of Dining Services, Stephanie Lautner and I collaborated on the marketing strategy for the launch of their new mobile ordering app, TransAct. TransAct was an exciting new app from Blackboard at the time that provided a simple, convenient way to order, pay and pick up.
BRAND GUIDELINES
Using the TransAct branding that was provided, I created an entire campaign that was was unique to Maryville University but still complemented the existing style guides of both entities.
Projects Included:
Hanging Signage
Table Tents
Digital TV Screens
Social Graphics & Marketing Strategy
Flyers
Posters
Banners
Kiss-Cut & Round Stickers
IN-PERSON MARKETING
The Fresh Ideas’ Student Experience Manager and Information Technology Support Specialist, Djurre Hoeksema, held events in Gander Dining for two weeks to promote the app and assist with use. This led to over 700 students downloading, signing up and using the app during the launch.
COLOR PALETTE
We were really lucky that the colors of TransAct and Maryville University were red, black and white. It’s a classic and effective color palette.
Pantone 186 C
Pantone 425 C
Black
White
COVID-19
The TransAct app also became an integral part of Fresh Ideas’ response during the COVID-19 pandemic. Many students were still on campus when shutdowns started. The culinary team converted the dining hall into a six-station ghost kitchen from which students utilized the technology to mobile order food for pickup or delivery.
Food Management recognized our efforts and wrote up an amazing profile on the innovative ideas Gander Dining Hall used to support students and staff. Click here to read!
